Companies struggle with billing and invoicing because they're complicated. And because businesses are not static—change is constant.

With constant change, it is unrealistic to expect to have the “perfect system.” Instead, focus on business outcomes, constantly measure progress, and embrace continuous improvement. A clear Value Roadmap is essential—not just for optimization but also for expansions, upgrades, and integrations. Creating a plan for initial value that realizes quick wins that also includes a roadmap to iterative value will keep leaders engaged and informed along this journey.

A culture of continuous improvement sets the right expectations within the business and ensures that you drive long-term value while realizing short-term improvements and maintaining what is already in place.